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Global Marketing Management
Part One:
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
END OF SECTION A
Caselet 1
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
END OF SECTION A
Caselet 1
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Safety Management
Multiple choices:
1. In the 5‟S to good housekeeping leading to cleaner, better & safety workplace, what is meant by SIESO?
a. Sort
b. Systematize
c. Sweep
d. Sanitize
2. When the car in front is about to turn the right than what step should be taken?
a. Overtake only on right
b. Overtaking on the left
c. Overtaking is not permissible
d. None of these
3. OSHA stands for_____________
a. Organizational Safety and Health Administration
b. Organizational Security and Health Application
c. Occupational Safety and Health Administration
d. Occupational Safety and Health Advantage
4. Which of the following is not the visible cost of accident?
a. Loss of production
b. Medical cost
c. Legal cost
d. Overhead cost
5. BBS stands for_____________
6. PPE Stands for_________.
7. Which of the following is not come under the 5E‟s for accident prevention?
a. Engineering
b. Enforcement
c. Executing
d. Enforcement
8. Spoiled work, loss of prestige, funeral expenses are comes under which type of cost?
a. Visible
b. Invisible
c. Both a & b
d. None of these
9. Which of the following is the basic element of safety organization?
a. Assignment of responsibility
b. An accident record systems
c. Maintenance of safe working condition
d. All of the above
10. What is the full form of ABC in safety?
a. Always better control
b. Always be careful
c. Attitude behavior culture
d. None of the above
Part Two:
1. What are the 5E‟s for accident prevention?
2. Explain the advantages of training in safety?
3. List the basic prevention measures of industrial fire.
4. List the tips for road safety.
Caselet 1
Questions:
1. How could this “accident” have been avoided? How would you recommend preventing occurrence of a
similar accident in the future?
Caselet 2
Question:
1. What do you think the management representative should do? Should this union demand be granted?
1. Explain the “Do‟s” and “Don‟ts” of electrical safety?
2. Define „Hazard‟. Explain types of „Industrial hazard‟?
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Industrial Safety Management
Multiple choices:
1. _____________is one of the weapons in the creative armoury available to mangers.
2. Which acid was the by-product of caustic soda manufacturing plant?
3. Which Step cannot be taken to isolate or block energy?
4. ____________are the outer particles of an atom they contain a negative charge.
5. This plan should provide for the orderly and phased shutdown of an installation.
6. MSDS stands for:-
a. Brainstorming
b. Hazard
c. Phosgene
d. Hazop
a. Folic acid
b. Hydrochloric acid
c. Sulphuric acid
d. Nitric acid
a. Block machine parts against motion that might result from gravity.
b. Disconnect or shutdown engines or motors that power mechanical systems.
c. Discharge capacitors by grounding.
d. De-energize electrical circuits by disconnecting power source from the circuit.
a. Electric current
b. Electricity
c. Electron
d. None of these
a. Off-site emergency plan
b. On-site emergency plan
c. Safety Plan
d. Health Plan
a. Material Safety Data Sheet
b. Medical Safety Data Sheet
c. Material Solution Data Sheet
d. Material Security Data Sheet
7. The Xanthate is dissolved in dilute sodium hydroxide & the resulting solution is the viscous orange
liquid known as
a. Spinning
b. Shredding
c. Viscose
d. Aging
8. ____________is used as a temporary care measure to provide the circulation of some oxygenated
blood to the brain.
a. CPR
b. ECC
c. NEC
d. CFR
9. The SWL of a wire rope can be calculated by dividing
Part Two
1. Describe the safety precautions in storing gas cylinders.
2. Write the advantages and disadvantages of „Electric Forks‟.
3. Explain the overview of the „Employer Safety Program‟?
4. What are the stages of „Brainstorming‟?
Caselet 1
Question:
1. What are your recommendations for prevention from these kinds of incidents?
Caselet 2
1. Prepare an investigation report on the basis of above case and suggest some points for prevention.
1. Describe the „Investigation Report‟ based on the “Layered Method”.
2. Explain the method of „Occupational Safety and Health Training‟?
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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