Wednesday 16 September 2015

Information Technology & Management, MARKETING MANAGEMENT, Telecommunications Essentials. 9901366442 - 9902787224

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 Information Technology & Management

                                                



 Part One:

 Multiple Choices:

1. It means data that have been processed in a form that is meaningful and useful to the user.

a. Data

b. Information

c. System

d. None of the above

2. BCR stands for____________

a. Bar code reader

b. Basic code reader

c. Business code reader

d. None of the above

3. Which of the following comes under output devices?

a. Printer

b. Speaker

c. Both (a) & (b)

d. None

4. A trackball is a stationary device related to the_______

a. Keyboard

b. Joystick

c. Mouse

d. All of the above

5. ___________is a volatile memory and everything disappears if power goes off or is turned off

abruptly in the middle of work.

a. RAM

b. ROM

c. CDROM

d. None of the above

6. IC stands for____________

a. Integrated Circuit

b. Information Circuit

c. Interrelated Circuit

d. None of the above

7. DSS stands for____________

a. Decision Support System

b. Direction Support System

c. Both (a) & (b)

d. None of the above

8. How many characters uses the MICR system?

a. 15 characters

b. 18 characters

c. 24 characters

d. 14 characters

9. One Megabyte contains:

a. 1000 KB

b. 1000 Bytes

c. 1000 MB

d. None of the above

10. The smallest element of data is called_______

a. Byte

b. Bit

c. Giga byte

d. None of the above


 Part Two:

1. Write a note on „Cache Memory
.

2. List the different types of information systems.

3. Wr
ite a short note on „Value Chain Analysis

4. Discuss peer- to - peer model in distributed computing system.



Questions:

1. Why
has eBay become such a successful and diverse online marketplace? Visit the eBay website

to help you answer, and check out their many trading categories, specialty sites, international

sites, and other features.

2. Why do you think eBay has become the largest online/offline seller of used cars, and the largest

online seller of certain other products, like computers and photographic equipment?

 Caselet 2


Questions:

1. Why have developments in IT helped to increase the value of the data resources of many companies?

2. How can companies use IT to meet the challenges of data resources security?

1. Explain distributed systems. What are the advantages and disadvantages of distributed systems?

2. What do you mean by database? List the different types of database model.


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MARKETING MANAGEMENT





 Multiple choices:

1. A collection of related sets of data items along with necessary data/ information associated with it.

a. Data

b. Information

c. Process

d. Database

2. ___________connects computers which are very remotely placed.

a. Local Area Network

b. Wide Area Network

c. Both (a) & (b)

d. None

3. A column in a table is called__________

a. Field

b. Record

c. Tuple

d. Link

4. DDL stands for ___________

a. Data Definition Language

b. Data Decision Language

c. Database Definition Language

d. None

5. SQL stands for ___________

a. Structured Query Language

b. Statement Query Language

c. Strict Query language

d. None



 Part Two:

1. List the different types of DBMS.

2. Differentiate between „DBMS
and „RDBMS.

3. What do you mean by „Data Dictionary
?

4. Differentiate between discretionary access control and mandatory access control.


1. What are the roles of a database in present scenario?

 Caselet 2

1. Discuss various anomalies in databases. How would you improve data management in organizations?


1. What do you understand by relational data model? Explain relational constraints and relational

database schemas

2. What are the similarities and dissimilarities in the software development life cycle and database

development life cycle?


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                                                  Telecommunications Essentials





Multiple Choices:

1. This band transmits uplink around the 6GHz range & downlink around the 4GHz range.

a. C-Band

b. Ku-Band

c. Ka-Band

d. L-Band

2. On these trunks, traffic flows in both the incoming & outgoing directions.

a. DOD trunks

b. DID trunks

c. Two-way local exchange trunks

d. None

3. As networks become more digitized, fewer conversions take place, and voice can be carried at a

higher quality over fewer flower bits per second.

a. PCM

b. ADPCM

c. DCSs

d. DLCs

4. _____________ is a standard for storage & retrieval of moving pictures & audio on storage

media.

a. MPEG-1

b. MPEG-2

c. MPEG-4

d. MPEG-7

5. It is an open standard for digital video transmission over cable that was defined by ETSI &

ratified in 1994.

a. DVB-H

b. DVB-T


c. DVB-C

d. DVB-S & DVB-S2

6. It is the oldest of DSL technologies & a symmetrical service, measuring that it provides equal

bandwidth in the both directions.

a. HDSL

b. SDSL

c. G. SHDSL

d. ADSL

7. It is the newest spread spectrum technique, and its main purpose is to resolve the problems

a. CDMA

b. TDMA

c. OFDM

d. ADPCM

8. It is a new concept in multimedia mobile broadcasting service, converging broadcasting and

telecommunications.

a. DMB

b. OFDM

c. VF

d. None

9. It is a Niche broadband wireless technology that at first appears to complete for market share with

mobile WiMax & Mobile-Fi.

a. HiperAccess

b. HiperMan

c. iBursrt

d. ETSI BRAN

10. In-FUSIO
s (www. Infusion.com) __________ is best known for its business model, which

supports a variety of revenue models, including pay-per-level and SMS high scores.

a. JavaME

b. BREW

c. EXEn

d. Mophun

Part Two:

1. State the protocols & implementations which are associated with Mesh Network.

2. Write a short note on HFC Architecture and draw the topology of an HFC network.

3. What is the IP multimedia system?

4. What is Symmetric Encryptions?

5. Briefly explain the major layers of IPT network taxonomy.


Caselet 1

Questions:

1. How does this case demonstrate the importance of data transmission rates in business? Does it

imply that people in Japan a
re willing to accept lower data rates than people in the U.S.?


2. Some people say that the Internet fosters globalization by providing world wide access to the

Web. Discuss arguments for and against this statement.



Caselet 2


Questions:

1. Why might portable computing and desktop computing call for different types of micro-processors?

2. Review the performance variables. In which areas did the Transmeta chip try to excel?


Section C: Applied Theory (30 Marks)


1. DNS is a distributed database system that operates on the basis of a hierarchy of names. Explain

the statement & also explain how DNS servers work.

2. Explain the workings of GSM, UWC, CdmaOne & PDC technologies of digital cellular.


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