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Marketing Management
Part one:
Multiple choices:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of
customers
a. Marketing mix
b. Production concept
c. Marketing concept
d. Relationship marketing
2. It involves individuals who buys products or services for personal use and not for manufacture or
resale
a. Environment analysis
b. Macro environment
c. Micro environment
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other’s attitudes&
behavior
a. Consumer behavior
b. Culture
c. Reference groups
d. Primary groups
4. The concept of the product that passes through various changes in its total life known as
a. Product life cycle
b. Line stretching
c. Consumer adoption
d. Product
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain
a. Branding
b. Packaging
c. Brand identity
d. Brand image
6. It involves a pricing strategy that charges customers different prices for the same product or
service
a. Promotional pricing
b. Price discrimination
c. Non price competition
d. None
7. It refers to an arrangement where another company through its own marketing channel sells the
products of one producers
a. End customer
b. Wholesaler
c. Retailing
d. Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of
passengers of goods
a. Logistics
b. Warehousing
c. Transportation
d. None
9. The advertising which is used to inform consumers about a new product or feature & to build
primary demands is known as
a. Advertising
b. Informative advertising
c. Persuasive advertising
d. Advertising strategy
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions
a. Compensation
b. Sales forecasting
c. Sales budgeting
d. Selling policy
Part Two:
1. Write a note on importance of consumer behavior for a business firm?
2. Define the term ‘Price’.
3. Distinguish between Marketing Concept and Selling Concept?
4. What are the new trends in advertisement?
5. Briefly explain the following :
a) Socio –culture environment
b) Marketing environment interface.
Section B: Case lets (40 marks)
Case let 1
Questions
1. What are the significant factors that have led to the success of Shoppers’ Stop?
2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
3. How are Indian customers visiting Shoppers’ Stop any different from customers of developed
western countries?
4. How should Shoppers’ Stop develop its demand forecasts?
Case let 2
Questions
1. Considering the concept of product life cycle, where would you put video games in their life
cycle?
2. Should video game companies continue to alter their products to include other functions, such as
e-mail?
Section C: Applied Theory (30 marks)
1. What is meant by sales promotion? Describe briefly the various methods of sales promotional
tools used by business organizations to boost the sales. Explain any four methods of sales
promotion?
2. Write notes on the fowling :
a) Explain right to safety.
b) What is right to consumer protection?
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Organizational Behavior
Part one:
Multiple choices:
1. It is the degree to which a person identifies with a particular organization and its goals, & wishes
to maintain membership in the organization
a. Job involvement
b. Terminal value
c. Attitude
d. Value
2. _________ means moving information from the hidden area to the open area
a. blind area
b. unknown area
c. public area
d. self disclosure
3. An approach in which the goals of one party are in direct conflict with the goals of the other party
a. Negotiation
b. Distributive bargaining
c. Stress
d. None
4. The measure of a person’s ability to operate within business organizations through social
communication & interactions
a. Transactional analysis
b. Interpersonal skill
c. Life position
d. Johari window
5. Where the source of power is in person’s control over rewarding outcomes, that power is called
a. Coercive power
b. Referent power
c. Legitimate power
d. Reward power
6. It means melting resistance to change; the people who will be affected by the change come to
accept the need for it
a. Organization
b. Unfreezing
c. Changing
d. Refreezing
7. This training is also known as laboratory training, encounter groups & T-groups
a. Sensitivity
b. Survey
c. Process
d. Team building
8. They are the things that come together to define a culture & reveal that the culture is about to
those who pay attention to them
a. Culture
b. Espoused value
c. Artifacts
d. Organizational culture
9. This stage encompasses all the learning that occurs before a new member joins the organizations
a. Socialization
b. The Pre-arrival stage
c. Encounter stage
d. Metamorphosis stage
10. It refers to the behavior pattern adopted by a leader to influence the behavior of his subordinate
for attaining the organizational goal
a. Leadership
b. Traits of leadership
c. Leadership grid
d. Leadership style
Part Two:
1. Define Informal groups.
2. What do you understand by the term ‘Emotion’?
3. Write a note on ‘Reinforcement theory’.
4. Explain the terms ‘Attitudes and Values’.
Section B: Case lets (40 marks)
Case let 1
Questions
1. How would you examine if there is any merit in the remarks of various functional managers?
2. What, in your opinion, could be the reasons for different Managerial thinking in this case?
3. How would you design a system of getting correct information about job status to identify delays quickly?
4. What would you suggest to promote co-ordinate interaction of various people to meet the
scheduled dates?
Case let 2
Questions
1. Whom do you think Rajender will eat with? Why?
2. If you were one of the other foremen, what could you do to make Rajinder’s transition easier?
Section C: Applied Theory (30 marks)
1. A large unit manufacturing electrical goods which has been known for its liberal personnel
policies and fringe benefits is facing the problem of low productivity and high absenteeism. How
should the management improve the organizational climate?
2. The leader is expected to play many roles & therefore he must be qualified to guide others to
organizational achievement. On the basis of this explain the leadership skills & leadership traits.
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Principles and Practice of Management
Multiple Choices:
1. A plan is a trap laid to capture the ________.
a. Future
b. Past
c. Policy
d. Procedure
2. It is the function of employing suitable person for the enterprise
a. Organizing
b. Staffing
c. Directing
d. Controlling
3. ___________ means “ group of activities & employees into departments”
a. Orientation
b. Standardization
c. Process
d. Departmentation
4. This theory states that authority is the power that is accepted by others
a. Acceptance theory
b. Competence theory
c. Formal authority theory
d. Informal authority theory
5. It means dispersal of decision-making power to the lower levels of the organization
a. Decentralization
b. Centralization
c. Dispersion
d. Delegation
6. This chart is the basic document of the organizational structure
a. Functional chart
b. Posts chart
c. Master chart
d. Departmental chart
7. Communication which flow from the superiors to subordinates with the help of scalar chain is known as
a. Informal communication
b. Downward communication
c. Upward communication
d. Oral communication
8. Needs for belongingness, friendship, love, affection, attention & social acceptance are
a. Physiological needs
b. Safety needs
c. Ego needs
d. Social needs
9. A management function which ensures “jobs to be filled with the right people, with the
right knowledge, skill & attitude”
a. Staffing defined
b. Job analysis
c. Manpower planning
d. Recruitment
10. It is a process that enables a person to sort out issues and reach to a decisions affecting
their life
a. Selection
b. Raining
c. Reward
d. Counseling
Part Two:
1. Differentiate between ‘Administration’ and ‘Management’.
2. What were the common drawbacks in classical and Neo classical theories of management?
3. Write a short note on “Line Organization.”
4. Write a short note on ‘Acceptance theory’.
Section B: Case lets (40 marks)
Case let 1
Questions
1. Critically analyze Mr. Vincent’s reasoning.
2. If you were the professor and you knew what was going through Vincent’s mind, what would you
say to Vincent?
Case let 2
Questions
1. Diagnose the problem and enumerate the reasons for the failure of D’Cuhna?
2. What could D’Cuhna have done to avoid the situation in which he found himself?
Section C: Applied Theory (30 marks)
1. What is Training? Explain the different methods of training?
2. Explain Decision-Making process of an organization?
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