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Advertising Media Planning
Multiple Choices:
1. Advertising done once a month is calleda.
Continuity
b. Flighting
c. Pulsing
d. All of the above
2. Classification of geographic areas includea.
Regions
b. TV market delineation such as DMA’S
c. Age
d. Both a & b
3. The data set contains the boundaries for metropolitan & micropolitan statistical areas in united
states is known asa.
Designated market areas
b. Metropolitan & micropolitan statistical areas
c. Core-based statistical areas
d. None of these
4. Which of the following is the general media planning sites:-
a. Advertising media internet center
b. Media post
c. Both a & b
d. Media mark research & intelligence
5. Arrange the following into classic Engel/kollat model of the buying process.
a. Search for alternatives to solve the problem
b. Alternative evaluation
c. Post purchasing evaluation
Examination Paper of Media Management
IIBM Institute of Business Management 2
d. Problem recognition
a. i, ii, iii, iv
b. ii, I, iv, iii
c. iv, I, ii, iii
d. iii, iv, ii, i
6. Which of the following are the top five perennial questions that media research cannot answer?
a. How much is enough
b. Which medium is most effective
c. Which is better: flighting or continuity
d. All of the above
7. DMA stands for
8. GRPs stands for
9. What is the full form of BDIa.
Broad development index
b. Brand development index
c. Brand display index
d. Balanced dynamic index
10. Which of the following are the elements of media strategy?
a. Media target
b. Creative strategy
c. Reach & frequency
d. All of the above
1. Advertising done once a month is calleda.
Continuity
b. Flighting
c. Pulsing
d. All of the above
2. Classification of geographic areas includea.
Regions
b. TV market delineation such as DMA’S
c. Age
d. Both a & b
3. The data set contains the boundaries for metropolitan & micropolitan statistical areas in united
states is known asa.
Designated market areas
b. Metropolitan & micropolitan statistical areas
c. Core-based statistical areas
d. None of these
4. Which of the following is the general media planning sites:-
a. Advertising media internet center
b. Media post
c. Both a & b
d. Media mark research & intelligence
5. Arrange the following into classic Engel/kollat model of the buying process.
a. Search for alternatives to solve the problem
b. Alternative evaluation
c. Post purchasing evaluation
Examination Paper of Media Management
IIBM Institute of Business Management 2
d. Problem recognition
a. i, ii, iii, iv
b. ii, I, iv, iii
c. iv, I, ii, iii
d. iii, iv, ii, i
6. Which of the following are the top five perennial questions that media research cannot answer?
a. How much is enough
b. Which medium is most effective
c. Which is better: flighting or continuity
d. All of the above
7. DMA stands for
8. GRPs stands for
9. What is the full form of BDIa.
Broad development index
b. Brand development index
c. Brand display index
d. Balanced dynamic index
10. Which of the following are the elements of media strategy?
a. Media target
b. Creative strategy
c. Reach & frequency
d. All of the above
Part Two:
1. What are the principles for selecting media vehicles?
2. What are the important reasons for using a media mix?
3. List the strategies used by media planner to create the awareness.
4. Write short note on GRPs?
1. What do
you see as the company’s real
communication problem?
2. What would you suggest to improve communication in the company?
2. What would you suggest to improve communication in the company?
1. On the basis of above
case explain how to advertise and market your Product through SMS?
2. Give the detailed advantages of advertising & marketing the products through Short Messaging
Services (SMS).
1. Define Media planning. Explain the objective of marketing in media planning?
2. What is the creative media strategy? List the guidelines for a creative media strategy
2. Give the detailed advantages of advertising & marketing the products through Short Messaging
Services (SMS).
1. Define Media planning. Explain the objective of marketing in media planning?
2. What is the creative media strategy? List the guidelines for a creative media strategy
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Media and Advertising Management
Multiple Choices:
1. Which of the following is not the spectrum of advertising?
a. Sales organization
b. Communication with consumer
c. Distribution channel
d. Advertising for media
2. AIDA stands for__________
3. Which of the following is the indirect role of advertising?
a. Lowering of price
b. Advertising & competition
c. Guide to perspective buyer
d. Both a & b
4. Lack of clarity in setting advertising objectives may arise due to thea.
Problem in stating objectives in quantifiable terms
b. Inability in identifying the largest audience
c. Inadequate information
d. All of the above
5. Which of the following is not the criticism of advertising?
a. Advertising creates insecurity
b. Barriers to entry
c. Product proliferation
d. Inefficient manufacturer stay in business
6. A part of amount per unit of the item sold is assigned as the advertising appropriation is known
asa.
Percentage of sales
b. Unit of sales
Examination Paper of Media Management
IIBM Institute of Business Management 7
c. Competitive parity
d. Return on investment method
7. POP stands for __________
8. Which of the following is the strategy of segmentationa.
Strategy of concentration
b. Strategy of differentiation
c. Both a & b
d. None
9. Various types of advertising material which can be used in shops and stores to draw the
attention of the prospects such as dispensers, hanging signs, danglers and streamer is known asa.
Outdoor promotional media
b. Point of purchase material
c. Direct announcement
d. Advertising specialties and gifts
10. What are the common themes, commonly used by a copywriter in creating “Industrial
advertisement”.
a. Old and with long experience
b. Research and development
c. Technical breakthrough
d. All of the above
Part Two:
1. State the role of Advertising.
2. What are the differences between industrial & consumer advertising?
3. Explain the” Roger’s innovation model” of advertising?
4. Describe the situation in which advertising may be acquired.
1. DTH remains the primary
digital pay-TV platform in India. Comment?
2. Give the advantages of the Cable’s.
2. Give the advantages of the Cable’s.
1. What type of data will
be reported in the Final Study?
2. Explain, by Market Researcher select the Boulder Colorado?
1. Define “Advertising”. Explain the Benefits of “Advertising”?
2. What is “Industrial Advertising”? Explain the objective of “Industrial advertising”?
2. Explain, by Market Researcher select the Boulder Colorado?
1. Define “Advertising”. Explain the Benefits of “Advertising”?
2. What is “Industrial Advertising”? Explain the objective of “Industrial advertising”?
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Construction Industry
Multiple Choices:
1. This effect is the result of a combination of a variety of factors that can be traced back to the
building’s design building materials, and the cumulative effects of low order characteristics on
human health:
a. Sick building syndrome
b. Ionizing radiation
c. Non-ionizing radiation
d. Pollutants
2. ____________ represents all aural sensations experienced by the user due to noise at all
frequencies, levels, and dynamics:
a. Hydrothermal discomfort
b. Acoustic inconvenience
c. Visual discomfort
d. Olfactory discomfort
3. This is the influence of the production of toxic compounds by the construction and operation on
the site itself & neighboring surface:
a. Air pollution
b. Soil pollution
c. Acid rain
d. Smog & other air pollution
4. ________ opens up new markets and news competition from the construction sector in the new
member states.
a. PU Enlargement
b. CU Enlargement
c. DU Enlargement
d. EU Enlargement
5. Installing energy efficient appliances & fixtures & changing irrigation practices & behavior can
reduce water consumption by 30 percent
a. Water conservative
b. Recycled content materials
c. Materials reuse
d. None of the above
6. This new system was intended to reduce manipulations in the tendering process:
a. Institutional Reforms
b. Mandatory Tendering
c. Mandatory Tender Evaluation System
d. Mandatory Construction Supervision
7. It provides a graphical representation of the individual measured values in a data set according to
the frequency of occurrence:
a. Check-sheet
b. Histogram
c. Checklists
d. Pareto Analysis
8. __________ sets out the vision for a future European Construction sectors as a key element in
achieving the Lisbon objectives:
a. Smart Construction
b. Building the future
c. Strategies for innovation
d. Strategic alliances
9. ECCREDI stands for _______________________________.
10. LEED stands for __________________________________.
Part Two:
1. What is ‘Mobile Document Management System’?
2. Briefly explain the Lean Production.
3. Define Green Building.
4. What is slowing down Penetration of Green Construction?
1. The cost-effective
construction technologies would emerge as the most acceptable case of
sustainable technologies in India. Comment
2. Explain what lessons are required to be learned from International experiences and its own past
experiences in Construction Project.
sustainable technologies in India. Comment
2. Explain what lessons are required to be learned from International experiences and its own past
experiences in Construction Project.
1. Explain the construction
of the Euro Tunnel.
2. State the benefits of the construction of the Euro Tunnel.
1. Explain the Government Role in BOT Projects. Give the Recommendations for Encouraging the
Private Sector Involvements in BOT Projects.
2. Explain the Role of Construction Industry in Climate Change.
3. What are the areas of design that are to be and shall be addressed in order to achieve sustainable
built environment?
2. State the benefits of the construction of the Euro Tunnel.
1. Explain the Government Role in BOT Projects. Give the Recommendations for Encouraging the
Private Sector Involvements in BOT Projects.
2. Explain the Role of Construction Industry in Climate Change.
3. What are the areas of design that are to be and shall be addressed in order to achieve sustainable
built environment?
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Project Management in Construction
Multiple Choices:
1. It included Manpower, material and machinery that is necessary to perform the work:
a. Scope
b. Quality
c. Resources
d. Completion time
2. In this analysis a project is formulated and appraised based on the estimates generated from past
data, experience & analysis.
a. Risk analysis
b. Sensitivity analysis
c. Probability analysis
d. Economic analysis
3. It is a verbal written or on-line document that shows the up-to-date performance status of a task
that has been entrusted to a responsibility/accounting centre.
a. Trends Forecasting
b. Reporting Performance
c. Performance Variance Analysis
d. Recording Performance
4. In this contract, the architectural and engineering design and drawings are provided by the
Employer/Client to the contractor at the time of tendering as a part of the contract documents:
a. Build-only contracts
b. Build-own transfer contracts
c. Engineering Procurement
d. Construction Contract
5. These arise where no ground exists either in the contract or in common law:
a. Contractual claims
b. Extra contractual claims
c. Ex-gratia claims
d. None of the above
6. In this case, both the parties willingly discuss the dispute and arrive at a settlement without the
intervention of any third party:
a. Conciliation through negotiations
b. Conciliation through mediation
c. Conciliation by setting up Dispute Review Board (DRB)
d. Conciliation through others
7. The claim which is registered by giving a notice is known as:
a. Registering claims
b. Establishing claims
c. Presentation claims
d. None of the above
8. This term covers the entire electronic and electro-mechanical equipment used in the computerized
data processing system:
a. Hardware
b. Software
c. Operators
d. Procedure
9. This enables the electronic transfer of a complete file from one computer to another:
a. Internet
b. Intranets
c. telnet
d. File Transfer Protocol (FTP)
10. It is an assurance to the owner that selected the contractor will actually proceed with the contract
at the bid price:
a. performance Bonds
b. Bid Bonds
c. Claim Bonds
d. Contract Bonds
1. It included Manpower, material and machinery that is necessary to perform the work:
a. Scope
b. Quality
c. Resources
d. Completion time
2. In this analysis a project is formulated and appraised based on the estimates generated from past
data, experience & analysis.
a. Risk analysis
b. Sensitivity analysis
c. Probability analysis
d. Economic analysis
3. It is a verbal written or on-line document that shows the up-to-date performance status of a task
that has been entrusted to a responsibility/accounting centre.
a. Trends Forecasting
b. Reporting Performance
c. Performance Variance Analysis
d. Recording Performance
4. In this contract, the architectural and engineering design and drawings are provided by the
Employer/Client to the contractor at the time of tendering as a part of the contract documents:
a. Build-only contracts
b. Build-own transfer contracts
c. Engineering Procurement
d. Construction Contract
5. These arise where no ground exists either in the contract or in common law:
a. Contractual claims
b. Extra contractual claims
c. Ex-gratia claims
d. None of the above
6. In this case, both the parties willingly discuss the dispute and arrive at a settlement without the
intervention of any third party:
a. Conciliation through negotiations
b. Conciliation through mediation
c. Conciliation by setting up Dispute Review Board (DRB)
d. Conciliation through others
7. The claim which is registered by giving a notice is known as:
a. Registering claims
b. Establishing claims
c. Presentation claims
d. None of the above
8. This term covers the entire electronic and electro-mechanical equipment used in the computerized
data processing system:
a. Hardware
b. Software
c. Operators
d. Procedure
9. This enables the electronic transfer of a complete file from one computer to another:
a. Internet
b. Intranets
c. telnet
d. File Transfer Protocol (FTP)
10. It is an assurance to the owner that selected the contractor will actually proceed with the contract
at the bid price:
a. performance Bonds
b. Bid Bonds
c. Claim Bonds
d. Contract Bonds
Part Two:
1. What are the main causes of a Project Failure?
2. What is Responsibility assignment Matrix (RAM) chart?
3. Define Professional Construction Management (PCM) approach.
4. Differentiate between Project Management & General Management.
1. Should you go with a department that has been chronically delaying when the contract has a large
incentive/penalty clause for on-time delivery?
2. Can you risk sending out a design to a supplier when the design is to be proved?
1. What are the significant
features of HLL’s ad campaign ‘Project Bharat’?
2. How has HLL identified itself with India’s Economic Development?
1. Who is a Project Manager? Describe the Role of a Project Manager.
2. What is PMIS Report? Explain the benefits of establishing PMIS.
2. How has HLL identified itself with India’s Economic Development?
1. Who is a Project Manager? Describe the Role of a Project Manager.
2. What is PMIS Report? Explain the benefits of establishing PMIS.
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